150 years of the 501® original jeans

Celebrated Levi’s® 150th Anniversary of the 501® Original Jeans with US Wholesale Youth and Premium accounts across stores, social media, and hosting on-site in San Francisco at the 501 Experience.

Brand Partners
Free People
Urban Outfitters
Tillys
PacSun
Shopbop

2023

Close-up of a person's torso and hips, wearing a colorful striped tube top and high-waisted dark jeans with a leather Levi's patch.
A young woman with long, curly blonde hair smiling at the camera, wearing a black crop top and high-waisted denim shorts, outdoors with other people and bicycles in the background, in a park or backyard setting.
A pair of light blue Levi's jeans with embroidered daisies on the back pocket and a red flower patch. The jeans are laid on grass, with a Levi's label visible at the waistband.
A young woman with blonde hair wearing a pink baseball cap and a grey sweatshirt, looking surprised or excited while holding a small ice cream cone, in an indoor shopping mall.
A young woman wearing a beige top and light blue Levi's jeans with a high waist standing in a room with a wooden closet in the background. She is smiling and looking over her shoulder at the camera.
A woman with blonde hair wearing a pink beanie and gray sweatshirt, holding a lollipop, standing inside Urban Outfitters store with mannequins and clothing in the background.
Reward coupon for Levi's customers offering $5.01 off on full-price Levi's bottoms. Valid for in-store and online, with a promo code LEVIS501, and requires email registration.
A woman wearing a white t-shirt, a blue striped oversized shirt, and dark gray shorts, posing with a confident expression. Text overlay celebrating Levi's 150th anniversary and promoting shopping at Urban Outfitters.
A woman wearing a white t-shirt, a blue striped oversized shirt, and dark gray shorts, posing with a confident expression. Text overlay celebrating Levi's 150th anniversary and promoting shopping at Urban Outfitters.
Close-up of a person wearing high-waisted light blue jeans and a dark gray oversized sweatshirt, walking outdoors with a walking cane.
Collection of Levi's stickers and patches with various designs and logos inside a display case.
Golden Gate Bridge in San Francisco with overlay text promoting a contest to win a trip to San Francisco for Levi's 150th anniversary in partnership with Tillys.
A blurry photo of a woman with blonde hair wearing a pink hat, standing outdoors in a city setting with buildings and string lights. Overlayed text celebrates a birthday, invites others to join in San Francisco, and references character celebrations from brands Levi's and Alina Timo.