Levi’s®

I drove marketing programs, turning wholesale partnerships into cultural moments and connecting Levi's® to youth consumers across activations, storefronts, and social feeds.

A person skateboarding on a city sidewalk, viewed from above. The skateboarder is wearing a black hoodie and blue jeans. There is a sign that reads 'No Loitering' on the wall behind, and Levi's branding is visible at the top. The image promotes Levi's skateboard super baggy jeans available at Urban Outfitters.
Young woman with long dark hair wearing a black jacket in outdoor setting with hills and water tower in background

Collections & Collaborations

Partnerships

People shopping at a mobile retail store with Levi's clothing on display, outdoor setting with trees and other customers nearby.

Levi’s® x UO Live at SXSW

A woman wearing a blue and white striped oversized shirt over a white crop top, paired with black denim shorts, standing against a plain white background.

150 Years of the 501® Original Jeans

Two women with dreadlocks and hoop earrings leaning against a tiled wall, wearing stylish denim and white outfits, with sunlight casting shadows.

Influencer Marketing

EA SPORTS Madden NFL

Working alongside brands like Nike, Microsoft, and Bose, I helped transform some of the NFL’s biggest moments into in-person/virtual experiences to connect Madden NFL fans closer to the game they love.

A large sign with the number 99 in gold and black painted style. Below it, the words 'Club Madden' are written, along with logos for NFL and EA Sports.

Madden NFL ‘99 Club’

Promotional graphic for Madden 22 ratings, scheduled from July 26 to July 30, streaming live on ESPN and E, featuring images of football players, a close-up of a football on the field, and logos of ESPN, NFL, and other sports programs.

ESPN x Madden ‘Ratings Week’

Cover art for EA Sports Madden NFL 22 video game featuring a football player in black and white uniform with a football, viewed from below, with black Nike sneakers with red accents, on a white background with black textured pattern and text reading 'BO KNOWS'.

Bo Knows Madden Holiday Campaign

Display of NFL mannequins dressed in football uniforms at Nike store event, with NFL and Nike logos and event signage
Person wearing a glove holding a smartphone with a running app open, showing a start button and map outdoors.

Super Bowl LVI

Nike Run Club: Super Bowl LVI Challenge

A pair of white athletic shoes with red and blue laces, a custom Xbox Series X gaming console themed for Madden NFL 20, and two Xbox controllers in red, white, and blue, all set against a red and blue background.

Super Bowl LIV

Night view of a large building in Las Vegas with illuminated signs and the text "Pro Bowl Madden NFL 22 Edition" projected onto it, with the Las Vegas skyline in the background.

NFL Pro Bowl: Madden NFL Edition